MANILA, Philippines — Lucio Tan-owned Eton Properties Philippines Inc. has unveiled a plan to develop a new mini township development in Makati, which boasts of a new lifestyle concept.
The project, Eton WestEnd Square, is envisioned to become the co-lifestyle capital of the Philippines with its promising location suited for different individuals and enterprises.
The mixed-use development aims to become a hub for tech and online companies, eco-friendly shops, social enterprises, homegrown restaurants and other new enterprise concepts.
Eton assistant vice president for marketing Martha Herrera-Subido said the project’s strategic location in West Makati offers a high-value business and commercial address while being distinct enough from the city’s known hustle and bustle.
“This mini-township is complete with features and amenities that support the sharing economy of the co-professional market. Found on the corner of Chino Roces Ave., Yakal, and Malugay streets, there is easy access to buses, taxi cabs, shuttle vans, jeepneys, and even tricycles just outside the gates,” she said.
The development will have an eWestMall with two storeys of retail spaces that Eton Properties aims to transform into a co-play hub, featuring brands that gather and connect people through unique shopping and dining experiences, as well as services.
With a total leasable space of approximately 3,750 square meters, it can be an ideal launch pad for upcoming brands, homegrown businesses, and brick-and-mortar shops of startups.
Another building is eWestPod which offers up four floors of sleek and elegant work spaces best-suited for BPOs, tech companies, and start-ups. The low-rise office building is outfitted with top-quality features and functionalities.
With approximately 13,955 square meters for lease, companies can easily fit in any number of work stations and can look forward to expansion options in the future.
The development also includes Blakes Tower, a 36-floor mixed-use development that houses serviced apartments, a dormitory, and boutique offices.
It will feature shared amenities such as breakout rooms and lounge areas per floor which will serve as a respite from the structured small office and condo living or dormitory lifestyle.
Blakes Residences features amenity-filled serviced apartments that support business travelers’ connected, on-the-go lifestyles while Blakes Co-Living will provide contemporary living spaces hinged on the unique co-living concept. From aesthetics to the services, these are shared living spaces with the millennial go-getter in mind.
Blakes Offices, meanwhile, offers start-up companies and SMEs in the country boutique offices and co-working areas.
“Eton Properties aims to create a community that supports and drives all its members to grow and evolve; a lean mobility that encourages constant adaptation rather than hamper change; a grounding in reality that makes business strategy sound and achievable; a place intimate enough to be able to support every member in the way they need – as the best communities should,” Subido said.
Eton WestEnd Square is set to complete eWestPod and eWestMall this year.